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Welcome to

UF SMR Lab

University of Florida Sport Marketing Research Lab​

about us

Scholars who are dedicated to the pursuit of knowledge of consumer behavior in the world of sports.

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research

  • Experiential Consumption

  • Sponsorship & Endorsement & CSR

  • Entertainment & Technology

  • Branding

  • Data Analytics

Partnership

  • Industry Relations

  • Industry Partnership

  • External Funding

contact us

Interested in partnering

with us on a project?

Send us an email!

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